Znak. Ukrainian Trademarks 1960 — 1980 is research by U, N, A collective (Uliana Bychenkova, Nika Kudinova, Aliona Solomadina) on the history of Ukrainian graphic design, in particular, on the area of corporate identity during the period of Thaw, Stagnation, and Perestroyka.
Visual and textual narratives coexist in the book, as this type of material needs not only visual but also textual support. They address the given subject in the wider chronological order: from the 20th century avant-garde to the present. Most importantly, the publication focuses on the Kharkiv school of industrial graphics and the accomplishments of Volodymyr Pobiedin.
The publication displays archive materials, identifies the names, describes the processes and highlights the influences in Ukrainian graphic design in the local and global contexts.