The Fashion System

Roland Barthes

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Publisher:
University of California Press

In his consideration of the language of the fashion magazine—the structural analysis of descriptions of women's clothing by writers about fashion—Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."

Year
1990
Length
256 pages
Cover
Softback
Binding
Perfect binding
Dimensions
15 x 23 cm.