Bolivian-born Swiss poet, writer and publisher Eugen Gomringer (*1925) is often described as the father of concrete poetry. He was an active figure in Switzerland’s post-war design and art scene and was a voice of poetry at the intersection of literature, art and design. From an early stage, Gomringer wanted to blur the boundaries of poetry and the language of advertising. Throughout his entire career he remained an advocate of interdisciplinarity, collaborating actively with artists and graphic designers such as Max Bill, Karl Gerstner, Anton Stankowski and above all the Zürich-based design studio E + U Hiestand. This publication combines original images and selected works from Gomringer’s long-standing collaborations as art director and copy-writer for various companies.